Legal enforcement
Detection is only the beginning.
Serious and repeated misuse requires a structured, proportionate legal response.
- 01Evidence preservationTimestamped captures, hashes and chain-of-custody records.
- 02Platform-policy complaintImpersonation, fraudulent advertising or privacy reports under platform rules.
- 03Copyright noticeOnly where valid rights in the underlying material exist.
- 04Cease-and-desistLetters coordinated with and approved by qualified counsel.
- 05InvestigationLawful investigation of responsible parties using public and permitted sources.
- 06Referral to authoritiesWhere criminal conduct such as fraud is suspected.
- 07Civil actionLitigation, injunctions or settlement where legally justified.
Important
The right legal basis depends on the facts.
The appropriate basis depends on the jurisdiction, the content, who owns the relevant rights and the circumstances.
Not every use of a person's face is copyright infringement. Personality, privacy, consumer-protection, trademark or fraud law may apply instead — or none may.
Litigation is subject to a separate engagement with qualified legal counsel and is not included in standard subscription fees.
Facing a serious or repeat violation?
Consultations are confidential. We never ask for sensitive evidence through public forms.