How it works

From first detection to confirmed removal.

Every incident is reviewed by a person before any action is taken. Automated matching surfaces candidates; analysts decide.

Monitor supported channels and advertising sources for use of your face, voice, name and likeness.

Analysts assess likeness similarity, context, authorisation and potential harm. AI confidence is never treated as proof.

Capture evidence with timestamps and content hashes, and establish a secure case record.

Submit appropriate platform reports and legal notices, approved by an authorised reviewer.

Coordinate investigation and legal action with qualified counsel where justified.

Measure response times, confirmed removals and repeat activity — never counting a submitted notice as a removal.

Safeguards

Careful by default.

Facial or vocal similarity scores prompt review. They never classify content as unauthorised on their own.

Satire, parody, journalism and authorised endorsements are recognised review outcomes.

No notice or legal letter is sent without approval from an authorised reviewer.

Submitted notices are never counted as removals. Reappearances are tracked.

Consultations are confidential. We never ask for sensitive evidence through public forms.